IMPACT THE MARKET

full-service support for legacy, emerging, startup, and private label brands

When the consumer is at the shelf in that fleeting, critical moment, faced with a broad range of choices, you want them to choose YOU. Thousands of strategic decisions have led to what’s presented at retail – brand naming, ingredient sourcing, pricing strategy, packaging design, pitches to buyers, promotions planning, and much more.

Are you confident that you’ve made the right decisions? Will they choose you? The difference between your brand and the brands next to you on the shelf often boils down to your team and how well they’ve prepared you for this moment.

Spectrum gives brands an advantage. Offering a continuum of support throughout a brand’s lifecycle, we leverage decades of expertise building, promoting, selling, and developing food and beverage products to ensure that when the crucial time comes at the shelf, you couldn’t be more ready!

RETAIL ACCOUNT SERVICES

covering the complete spectrum of needs for growth
& success in the CPG and foodservice industries

Account Management

New item presentations
Product development/formulation
Category review management
Expansion into new retailers and regions
Increased product sales
Increased market share and market presence
Improved nationwide distribution network
Development of proven go-to-market strategies
Promotional planning
Primary contact for your retailers
Multi-channel focus – chain, independent, alternative, c-store, online retailers, D2C, dropship, & on-premise/foodservice
Monthly business reviews and bi-weekly video calls
In-store support – audit reports, coordination of active demos, product training

Administrative

Distributor setup
New item submissions
Promotional submissions
Trade spend analysis
Retailer and distributor portal management
Purchase order review, acknowledgement & freight support

Brand strategy & development

Market research and strategic planning
Brand naming
Storytelling
Identity development
Packaging solutions
Custom photography/videography
Online presence development/management (ecommerce web development, Amazon, TikTok Shop, social media, etc.)
Sales tools/materials
Marketing/advertising campaigns